In our last blog, we discussed the benefits which Twitter, Facebook and LinkedIn can bring to your clinic. Today we’ll look at three other social media platforms which are popular around the world, but does that mean they’re good for your business?

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Instagram:

Instagram Attracts over 800 million monthly users, that’s impressive for a platform which is all about mobile image sharing. In excess of 500 million users login per DAY on the site with 80% of them following a business, so can you afford to ignore Instagram?

As with many social media platforms, Instagram benefits businesses who are looking to attract business-to-consumer interactions, just like a dental surgery. Users primarily access their account directly from a smart phone to upload images or videos to their profile for sharing and comment. This leads the platform to be mostly suited to companies supplying or selling specific product to clients, rather than services. Many businesses find success on Instagram by forming strategic partnerships with key, influential members of the Instagram community. Sponsoring them to user, feature or promote a specific product to the Influencer’s followers.

To develop and maintain a follower base, most businesses post 1 – 2 per day, every day.

So, what does that mean for a dental surgery? Well, most users won’t want to see treatments and damaged teeth every day. That means you’ll need to take an alternative route to promoting on Instagram, rather than showing directly what your surgery does. Focusing more on your team and issues around could be successful, if challenging to do every day.

Pros:

Great for featuring products
Free to setup
Large user base

Cons:

You’ll need to post daily
Gaining real traction may mean partnering with an Influencer on the site which can be costly
Time will need to be spent taking good quality images or video to get results

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Pinterest:

Pinterest is a fantastic way to promote your physical products to your clients. Pinterest is very different from the previous platforms, focusing on the sharing and pinning of “pins” to “boards”. Think of it very much like a digital scrapbook where you can store and share ideas with other people. Your pins, amongst other things, can be images, videos or links.

At present, there are over 150 million users on the site, with over 80% of them female and most users below the age of 40. Pinterest is great if you have a very visual product, such as fashion, jewellery, holiday or similar but to promote the type of services which a dental practice offers would be a challenge.

Users can pin your images to their own boards and so share your product with their friends and family. This is great for a dress but carder with dental work.

As with Twitter, much of your success on the site will come from the time and energy you put into it. You’ll also have to have some well shot images or videos to go on there too!

Pros:

Free account
Speaking directly to women under 40, if that’s your market
Perfect if you have a visually striking product

Cons:

You’ll need to have good quality images
Not great to promote the service side of dentistry

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Your blog:

Don’t forget, your blog is social media too. That’s right, your blog counts as social media and, as you can tell, we’re a fan of them!

Your blog is one of the single best ways of promoting your business, it gives you a platform to communicate directly with your clients and tell them what you think. You can let them know about what your clinic is doing, your products, team changes, anything really. However, one of the most unusual things about your blog is you shouldn’t sell directly from it. A successful blog is about informing your clients and establishing your authority. This means that your blog should reflect the character of your business and share ideas, not prices and offers.

You’ll need to pencil time in to create your blogs, including thinking about what you want to write and how you’d like to term ideas. You’ll also need to allow time to respond to any feedback or questions that your readers may have on your piece.

Thankfully, for a start out, you can get away with once or twice per month to post new blogs, but as you generate an audience this may need to increase. You’ll also need to be consistent; delivering new pieces as and when you say you will.

Blogging can be a highly effective and useful addition to your business, you just need to make sure you do it right!

Pros:

You have complete control
Fantastic way to establish your authority in dentistry
Can lead to genuine and sustainable business growth

Cons:

Time intensive
Takes time to generate an audience

We hope you’ve found our two blogs on social media interesting and would love to hear about your advice, tips and experience on our Facebook or Twitter!

What students say about our courses
Dr. Andrew Dixon
GDP, working in Whickham Dental Practicw, Newcastle

Got the written confirmation from the exams department (RCS Edinburgh) this week so nice to have a hard copy of the results in my hand!! Many thanks for your guidance over the last year or so. The UIYC was set at a perfect level with just the right amount of content to get you through the diploma.

Dr. Chameera Fernando
GDP, working in Northampton




The print outs will be really useful as I wanted to go over the lectures again and start making notes and memorising the information.

Dr Lucy Nichols BDS MFDSRCS MSc.
GDP, working in New Malden with a special interest in aesthetic/cosmetic dentistry and implantology

The flexibility of doing the theory on-line has been fantastic. Far more convenient and cost effective than other courses. And it's useful to be able to revisit a lecture. Having patients provided and having a relatively local mentor has also been a big advantage over many other courses.

Dr C. Lappin BSc.(Hons), BDS(Hons), FDS RCS(Eng)
GDP, practicing in Belfast


Amazing! This is a very useful resource.

Dr. Andrew Dixon



I really enjoyed being able to complete the course at my own pace but with you in the background giving the occasional nudge so you dont loose focus. Obviously this also makes it very cost effective as there was much less time off work than on other courses. The supply of papers / reading material although daunting at first was excellent and actually essential for the diploma.

Dr R.D BDS Manc
General Dental Practitioner working in Manchester and did the Ultimate Implant Year Course in 2013

The UIYC is a very informative course especially for me who had a limited exposure to implant dentistry. It has certainly improved my knowledge in this domain with its very well structured online theoretical modules coupled with the improvement of my surgical skills via the monthly hands-on practical sessions. I managed to place a number of implants in the space of ten months. The good aspects of this course are that it provides you with patients to work with and it fits around your work schedule. Wished I found this course a few years earlier!

Dr Clair Kilgarriff, B Dent Sc, TCD
GDP practicing in Dublin with a special interest in orthodontics and implant dentistry

Ken Nicholson was my tutor for the certificate year in implant dentistry from the University of Warwick. He was one of the best lecturers I have had in my under and postgraduate training. He is methodical and clear in his delivery. Above all he is open to the viewpoints of others and most helpful in directing a student to further knowledge.

David Magilton BDS
GDP working in Lanarkshire and a current Ultimate Implant Year Course delegate

I thought that the intro to the UIYC was brilliant. We were given the perfect amount of information on this fascinating subject and this has given me a great insight into implant dentistry. It has also made me very keen to learn more and place my first implant. The smiletube site is an amazing resource and I appreciate the hard work you must have put into it.

Dr. Paul Howlett



The Ultimate Year Implant Course has been an excellent programme of education and learning. The flexibility of being able to work through the detailed online learning material at your own pace and when it best suits make it the perfect course to schedule around busy work and family life. In addition the experience gained through the clinical days has been 1st class with superb mentorship and clinical coaching. I would have no hesitation in recommending this course to anyone wishing to introduce dental implants into their clinical practice.

Dr Ramya Balasubramanian
General Dentist working in San Diego


Amazing program!.